Daysie’s Market
Daysie's Market is a consciously sourced market and cafe in Boulder, Colorado that’s dedicated to celebrating Boulder’s deep connection to nature. The owners looked to solidify a visual identity and brand assets that capture the Boulderite’s lifestyle to build a community-driven market and cafe.
My role was a Brand Strategist and Lead Designer.
Brand & Design System
Daisy Livin’
This design concept inspires from the Arnicas, a type of daisy native to Boulder, that thrives in the Boulder Meadows under the iconic Boulder sun and Flat Iron rocks. The brand personality mimics the daisies, following the orientation of the sun, bright and energetic, rooted in the wild. This also mirrors the Boulder community’s lifestyle. The brand logo and graphic elements capture the sun that the daisy lives by every day. DAYsie because this is an everyday market for the Boulderties.
