The Unlikely Florist
Company Re-Brand
The Unlikely Florist began as a grassroots floral shop that flourished into a vibrant arts hub, now hosting music events and art galleries alongside its floral services. With their service growth and evolved premium positioning, brand consistency across omnichannel assets became essential.
My role was a Brand Strategist, Art Director, and Lead Designer.
Concept\\
Urban Trash Optimized
This design concept pays tribute to the brand’s beginnings, where flowers were sold in upcycled materials from an old-school van. The brand continues to find beauty in the raw and overlooked, and the visual language imbues this ethos through paper cut outs and bespoke typgoraphy.
Scrappy
Artsy
Improvisational
Playing with Form and Space
This project was a dance between form and space, where every cut shape and scrap played a role. Scraps laid the brand's foundation; the forms became the graphic language of our events and arts. Black and white grounded the brand in its unexpected twist, breaking away from the typical florist cliché. The color is reserved for the floral, arts, and event related assets.
**Website mock up hero image pulled from The Unlikely Florist’s original website. All other images are stock footage.