Foundation Pilates is a newly launching high-end Pilates studio. They needed marketing assets to introduce their brand and announce their opening. Deliverables included billboards, social media content and strategy, as well as other ad hoc marketing materials to elevate their presence.

The brand centers around the foundational elements of Pilates, a balance of movement and breath. The design and art direction emphasize on the warmth and fluidity of movement, creating a sense of energy and approachability.

My role was as a Content Strategist and Lead Designer.